“Interior Merchandising for the Nation's best  home builders, inspiring people to buy new homes."  




Studio H

The Residences at The Ritz Carlton
The Residences at The Ritz Carlton

Living Room of Unit 17C of the Ritz Carlton, Michigan Avenue, Chicago

MILA, Luxury 2 Bedroom Condo
MILA, Luxury 2 Bedroom Condo

Luxury One Bedroom Condo at MILA, Michigan Avenue and Lake St in Chicago, IL

Luxury Single Family Home
Luxury Single Family Home

Phillippe Builders

The Residences at The Ritz Carlton
The Residences at The Ritz Carlton

Living Room of Unit 17C of the Ritz Carlton, Michigan Avenue, Chicago

Model Homes
Public Spaces

Model Homes that your homebuyers will love


Model Home Merchandising is a powerful marketing tool. You have a distinctive advantage when you can demonstrate the quality of your construction, the quality of your finishes and the quality of your brand.  Model homes give you the edge and generate revenue from the day they are installed.  We will work with you to set budgets and timetables, determine demographics and lifestyle trends, materials and furnishings that will make your buyer say "Wow".

Discovery and Scope


During the initial meeting we will discuss your product, the location, buyer demographics, your marketing plan, your budget and time frame.  This interview is a collaborative process that sets the course for a successful project.


After we get a full understanding of your vision and your project, we will evaluate the options and set up a scope of work.  This scope will vary depending on how we can best complement your team.  Our clients' needs vary, sometime an architectural review for flow and furniture placement is needed, or exterior material selections are included. Some clients' need to reuse existing furnishings or would like to update an existing model with new window treatment and accessories.  


Whatever the scope of work, we will work with you to plan the best economic and aesthetic outcome possible.

Design Concept and Presentation.


Once the project is outlined, we will explore the best design options for color scheme, material selections, furnishings, art, and accessories.  Keeping the future "family" in mind with every decision, we design the entire space to tell a story and inspire your buyers.


We will present a solution that may include floor plans with furniture layouts, elevations to illustrate fireplace or trim details, wall covering and  textiles, paint recommendations and finish material recommendations. We will also discuss how we plan to integrate details that tell the story of lifestyle and the psycho graphic characteristics of your buyer.


This process is highly collaborative and we welcome our client's feedback and suggestions. Your knowledge of construction and our expertise in merchandising creates a dynamic partnership and the most successful model homes.

Procurement and Installation.


We take care of everything.  From detail drawings for your carpenter to custom designed drapery treatments. We design, select, order, expedite and warehouse everything your home will need to look its best. We work with vendors to find the best materials and the best subcontractors to fabricate drapery and install wall coverings. And to make sure every detail is addressed, we will walk the job site with you at several key points along the way. 


Installation is seamless and efficient.  We coordinate all aspects of the installation and generally complete a home in 3 days, which means your sales staff has a beautiful exciting sales tool right away.

Public Spaces that fit your brand.


Making the best first impression, that's the goal of your sales center, lobby, or clubhouse. 

Good design must connect with visitors on a personal level, and help them connect to you and your brand​.  The team at Studio H understands good design, lifestyle trends and how to create a space that is distinctive and compelling.


Combining lifestyle and leisure to ensure that your homebuyers or renters experience that allure, the feeling that they couldn't live anywhere else. Incorporating your marketing in a way that intrigues your client's and motivates them to stay longer, relax, and imagine living in your community.  Information including home features, community highlights, luxury amenities, seamlessly integrate with interior finishes, color, lighting, and furnishings to define who you are.


Is Studio H right for you?

We welcome the opportunity to explore an upcoming project with you. 


Contact us today


  • FF&E Budget Development

  • Design Concept Presentations

  • Floor Planning

  • Millwork and Trim Detailing

  • Lighting Solutions

  • Interior Signage Solutions

  • Procurement Management

  • Installation Management.

A process you will love